While, as in the past, continuing to release contemporary jazz records with Dave Grusin producing from the keyboard and Larry Rosen engineering, GRP musicians were encouraged to produce their own albums, with the GRP bosses acting only as executive producers.
Dave Grusin explains, “in terms of production, we finally found that we couldn't make all the records ourselves.” They could oversee them in terms of mixing and marketing, “but the actual process of sitting in the studio day after day” became an impossibility.
As such, Dave Grusin and Larry Rosen limited their preliminary participation to discussing who would be playing on a record and what the material would be. However, they would not be present in the studio, but rather listen to the first efforts elsewhere, and offer guidance, suggestions or just comments. Perhaps they might get more involved in the mixing stage, if required.
As much as the executive producers enjoyed the hands-on work in the studio, such close supervision of the product became out of the question if they wanted to release a dozen albums a year. The new approach offering an ever-increasing catalogue meant for GRP, in Larry Rosen's words, “more depth and dimension .” This breadth hadn't been required in the Arista days when they only made a few albums a year.
Larry Rosen at the console
Describing his role in the company as belonging to an A&R department,” adding that they never had such a section, Dave Grusin says he would get Larry Rosen “to come in and hear mixes occasionally,” but as much as the co-president loved the studio atmosphere, his primary involvement was with management of the thousand-and-one day-to-day problems of the company.
Dave Grusin has always considered it fortunate that Larry Rosen “has the temperament he has." Noting how his business partner would become “immersed in it, from an enjoyment standpoint as well as business,” he once remarked, “I really think he likes the chase, probably even likes the problems, because it presents another challenge to him, another thing to solve.”
Go to: The GRP Ethos